GTM data layer purchase event now include recurring purchase type

    We have enhanced the data layer properties used for tracking transactions on our platform. These improvements aim to provide more comprehensive and detailed tracking information, ensuring better data accuracy and analytics.

    Tracking product properties

    Tracking Product currently includes the following properties with recurring purchase type being the latest:

    • Sku
    • nameĀ 
    • category
    • price
    • quantity
    • Recurring purchase type

    Why we made this change

    The inclusion of the new recurring purchase type property in the Tracking Product objects, along with the other enhancements, allows for more granular tracking and reporting. This improvement will help our clients gain deeper insights into transaction data, improving their ability to analyse customer behaviour and sales trends.

    Impact on Users

    These changes are designed to enhance the tracking capabilities for all clients. This enhancement provides more granular data for analysis and enables better tracking of different purchase types.

    We are committed to continually improving our product and support, and value your feedback. If you have any questions or suggestions about this update, please don't hesitate to contact us by emailingĀ support@poweredbyjumbo.com

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