Tag

Variables

(User-Defined Variables)

Image

GA4 Configuration

·   Google Tag

·   Tag ID = GA4 Data Stream Measurement ID

·   Configuration Parameter:

o   cookie_domain = auto

Trigger

All Pages

None

GA4 Event - Login

·   Event Name: login

·   Measurement ID = GA4 Data Stream Measurement ID

·   Event Parameters

o   customer_id → {{Customer ID}}

o   hashed_email → {{Customer Hashed Email}}

Trigger

Custom Login Event

·   Event Name: Login

o   Use regex matching

·   Fires on: All Custom Events

Customer ID

·   Data Layer Variable Name: customerID

Customer Hashed Email

GA4 Event - Logout

·   Event Name: logout

·   Measurement ID = GA4 Data Stream Measurement ID

Trigger

Custom Logout Event

·   Event Name: Logout

o   Use regex matching

·   Fires on: All Custom Events

GA4 Event - Sign Up

·   Event Name: sign_up

·   Measurement ID = GA4 Data Stream Measurement ID

·   Event Parameters

o   customer_id → {{Customer ID}}

o   hashed_email → {{Customer Hashed Email}}

Trigger

Custom Signup Event

·   Event Name: SignUp

o   Use regex matching

·   Fires on: All Custom Events 

Customer ID

·   Data Layer Variable Name: customerID

Customer Hashed Email

GA4 Event - First Purchase Completed

·   Event Name: First_Purchase_Completed

·   Measurement ID = GA4 Data Stream Measurement ID

·   Event Parameters

o   transaction_id → {{Transaction ID}}

o   value → {{Transaction Total}}

o   currency → {{Currency}}

Trigger

Custom First Purchase Event

·   Event Name: FirstSale

o   Use regex matching

·   Fires on: All Custom Events

Transaction ID

·   Data Layer Variable Name: transactionId

Transaction Total

·   Data Layer Variable Name: transactionTotal

Currency

·   Data Layer Variable Name: transactionCurrency

GA4 Event - Purchase

·   Event Name: purchase

·   Measurement ID = GA4 Data Stream Measurement ID

·   Event Parameters

o   transaction_id → {{Transaction ID}}

o   value → {{Transaction Total}}

o   currency → {{Currency}}

o   items → {{Transaction Products}}

Trigger

Custom Transaction Event

·   Event Name: Transaction

o   Use regex matching

·   Fires on: All Custom Events

Transaction ID

·   Data Layer Variable Name: transactionId

Transaction Total

·   Data Layer Variable Name: transactionTotal

Currency

·   Data Layer Variable Name: transactionCurrency

Transaction Products

·   Data Layer Variable Name: transactionProducts

GA4 Event - Page View

·   Event Name: PageView

·   Measurement ID = GA4 Data Stream Measurement ID

·   Event Parameters

o   path → {{Path}}

o   screenName → {{Screen Name}}

o   title → {{Title}}

o   url → {{URL}}

Trigger

Custom Page View Event

·   Event Name: PageView

o   Use regex matching

·   Fires on: All Custom Events

Path

·   Data Layer Variable Name: path

Screen Name

·   Data Layer Variable Name: screenName

Title

·   Data Layer Variable Name: title

URL

·   Data Layer Variable Name: url

GA – All Pages

GA4 - Purchase