This table lists all the events we push to the GTM data layer, along with their variables and an example of their data structure. You can use this information to create tags, variables, and triggers within your GTM account.
| Event name | Description | Variables | Example data structure |
| Feedback | Fires when the customer submits the ‘Give Feedback’ form. |
rating: string value: number |
event: "Feedback", rating: "satisfied", value: 1 |
| Deposit | Fires when the customer deposits funds into their account. Fired on deposit and on deposit via purchase. Note: depositId always seems to be ‘undefined’. |
customerId: string depositId: string value: string |
event: "Deposit", customerId: "ZMCD-7HTS-4GTF-XCPG", value: "2.00", depositId: undefined |
| ExtraDeposit | Fires when the customer deposits extra funds during a purchase. |
customerId: string depositId: string value: string |
event: "ExtraDeposit", customerId: "ZMCD-7HTS-4GTF-XCPG", value: "20", depositId: undefined |
| Error | Fires when a Bugsnag error occurs. These are low level, technical errors like Javascript errors, network or API failures, etc. |
errorCode: HttpStatusCode | null cartReference: string |
|
| Transaction |
Fires when a customer transaction occurs, eg ticket purchase. TrackingProducts is an array, so there will be one TrackingProduct object for each product in the customer’s cart that was purchased. |
Purchase: "Complete" transactionId: string transactionTotal: string transactionCurrency: string transactionProducts: TrackingProducts hashedEmail: string | null
TrackingProducts = Array<TrackingProduct>
TrackingProduct: sku: string name: string category: string price: string quantity: number recurringPurchaseType: string | null segmentProduct: SegmentProduct
SegmentProduct: analyticsProductType: AnalyticsProductType analyticsVariant: string brand: string causeKey: string | null category: AnalyticsProductType daysOfWeek: string[] drawDate: string drawNo: number encodedId: string favourite: boolean gameOffer: string gameType: string hasFavouriteNumbers: boolean lotteryKey: string numDraws: number numGames: number prizePool: string price: number productDescription: string productType: string productId: string purchaseInterval: string purchasePrice: string recurringPurchaseEnabled: boolean recurringPurchaseInitialProduct: boolean recurringPurchaseType: RecurringPurchaseType purchaseStatus: PurchaseStatus
AnalyticsProductType: "Lottery_ticket", "multi_draw_ticket", "raffle_ticket", "syndicate_share", "social_syndicate_share", "membership" RecurringPurchaseType: “autoplays”, “subscriptions”, “combined_recurring_purchase”
PurchaseStatus: “pre_order”, “standard” |
event: "Transaction", Purchase: "Complete", transactionId: "ZFH3-3SW2-86JQ-ZVKA", transactionTotal: "3.00", transactionCurrency: "AUD", transactionProducts: [ { sku: "3300325-1002756", name: "3 Ticket Book", category: "Deaf Lottery", price: "3.00", quantity: 1, draw: 1, recurringPurchaseType: null, segmentProduct: { analyticsProductType: "raffle_ticket", analyticsName: "3_book_3", analyticsVariant: "3_book_3", causeKey: null, daysOfWeek: [], drawDate: "2025-01-03T08:56:51+10:00", drawNo: 1, encodedId: "Z0TJ-H4X8-NCSM-5B68", gameOffer: "3_book_3", gameType: "sequential", hasFavouriteNumbers: false, lotteryKey: "deaf_lottery", numDraws: 1, numGames: 3, prizePool: "100000.00", productDescription: "3 Ticket Book", productType: "ticket", purchaseInterval: "one_off", purchasePrice: "3.00", recurringPurchaseEnabled: false, recurringPurchaseInitialProduct: false, brand: "deaf_lottery" } } ], hashedEmail: "d89b3b21c6b50de0db2627f06a7f15555c7e2f6c1ad12dd7c2b2fa6e5758a8bf" |
| SignUp | Fires when a customer creates an account. |
customerID: string hashedEmail: string | null |
event: "SignUp", customerID: "ZQC7-V4R0-XXJZ-H8XE", hashedEmail: "8ed736de59e123fdbeb3713ea086914922e9da2643917abe9918f856a382aca6" |
| Login |
Fires when a customer logs in. Does not fire when a customer creates their account and is logged in from this process. |
customerID: string hashedEmail: string | null |
event: "Login", customerID: "ZYC1-VY38-BWPQ-GKZJ", hashedEmail: "fba984da89f811cccd5d9d5cf92db8807a3176b7e20f1ea690a58d7d5c90c1a0" |
| Logout | Fires when a customer logs out. | - | event: "Logout" |
| Click |
Fires when a customer clicks the ‘Download App’ button on the site footer Also fires when a customer clicks the ‘How it works’ button on the Syndicates page. |
description: string domain: string value: null | number | string; |
event: "Click", description: "click iOS app store download button", domain: "mobile app", value: null |
| MembershipStatusUpdated |
Fires when a customer joins Daily Winners. Does not fire when a customer upgrades from free tier to premium tier. |
customerID: string membershipProgram: string | null membershipStatus: string | null |
event: "MembershipStatusUpdated", customerID: "ZPCR-RSK3-NJ0X-M4G6", membershipProgram: "daily_winners", membershipStatus: "member" |
| Sale X |
Fires when a customer transaction occurs. X is the nth transaction the customer has made. The number of products purchased per transaction does not matter. Eg: If a customer buys one ticket book and checks out for the first time, the ‘Sale 1’ event will be fired. If that customer then adds three different ticket books to cart and checks out, the ‘Sale 2’ event will be fired. |
Contains all properties from the Transaction event above. Also includes: Label: string customerID: string Does not include: hashedEmail: string | null |
event: "Sale 3", Purchase: "Complete", transactionId: "ZTHK-TYGV-J8Y4-1FC4", transactionTotal: "19.00", transactionCurrency: "AUD", transactionProducts: [ TransactionProductData ], Label: "ZTHK-TYGV-J8Y4-1FC4", customerID: "ZQC7-V4R0-XXJZ-H8XE" |
| lottery_type_name X |
Fires when a customer transaction occurs. Similar to ‘Sale X’, but instead is driven by the lottery type and keeps count of the number of transactions containing that lottery type. Eg purchase a Lotto and Raffle product in one cart would fire: ‘Sale 1’ ‘Lotto 1’ ‘Raffle 1’ events. Then purchase a Lotto product: ‘Sale 2’ ‘Lotto 2’ events. Then purchase a Raffle product: ‘Sale 3’ Raffle 2’ events. |
Contains all properties from the Transaction event above. Also includes: Label: string customerID: string Does not include: hashedEmail: string | null |
event: "Raffle 2", Purchase: "Complete", transactionId: "Z6HJ-FNS9-54MA-VK2J", transactionTotal: "31.90", transactionCurrency: "AUD", transactionProducts: [ TransactionProductData ], Label: "Z6HJ-FNS9-54MA-VK2J", customerID: "ZPCR-RSK3-NJ0X-M4G6" |
| FirstSale | Fires when a customer makes their first transaction. |
Contains all properties from the Transaction event above. Also includes: Label: string customerID: string Does not include: hashedEmail: string | null |
event: "FirstSale", Purchase: "Complete", transactionId: "ZYHD-DD16-Y0HG-H69T", transactionTotal: "7.00", transactionCurrency: "AUD", transactionProducts: [ TransactionProductData], Label: "ZYHD-DD16-Y0HG-H69T", customerID: "ZQC7-V4R0-XXJZ-H8XE" |
| FirstCharitySale |
Fires when a customer makes their first transaction with a charity (raffle) product. If a customer’s first purchase is a raffle ticket, both the FirstCharitySale and FirstSale events will fire. |
Contains all properties from the Transaction event above. Also includes: Label: string customerID: string Does not include: hashedEmail: string | null |
event: "FirstCharitySale", Purchase: "Complete", transactionId: "ZYHD-DD16-Y0HG-H69T", transactionTotal: "7.00", transactionCurrency: "AUD", transactionProducts: [ TransactionProductData], Label: "ZYHD-DD16-Y0HG-H69T", customerID: "ZQC7-V4R0-XXJZ-H8XE" |
| FirstSetForLifeSale |
Fires when a customer makes their first transaction with a Set For Life product. |
Contains all properties from the Transaction event above. Also includes: Label: string customerID: string Does not include: hashedEmail: string | null |
event: "FirstSetForLifeSale", Purchase: "Complete", transactionId: "ZYHM-FEYM-7YR5-JHNA", transactionTotal: "10.20", transactionCurrency: "AUD", transactionProducts: [ TransactionProductData ], Label: "ZYHM-FEYM-7YR5-JHNA", customerID: "ZPCR-RSK3-NJ0X-M4G6" |