Overview
If you're using both Amplitude and Braze, you can enhance your marketing performance by connecting these platforms directly. This integration allows:
- Seamless cohort syncing from Amplitude to Braze for campaign targeting
- Optional engagement data streaming from Braze to Amplitude for deeper journey analysis
This is a direct integration between Amplitude and Braze. It is independent of the Jumbo Lottery Platform (JLP). Jumbo does not configure or manage this connection but is happy to support troubleshooting if needed.
For setup and strategic guidance, we recommend working with your Amplitude and Braze Customer Success Managers.
What the Integration Enables
Amplitude → Braze: Cohort Sync
You can send behaviour-based Amplitude cohorts into Braze to power dynamic segmentation and personalisation. These cohorts can be based on any event data flowing into Amplitude via JLP (through Segment).
Once synced, cohorts appear in Braze as native segments. They can be used in:
- Email, push, and in-app campaigns
- Canvas journey flows
- A/B tests and targeting rules
- Triggered and transactional messages
Use Case Example:
Create a cohort of supporters who dropped out at the "Cart Viewed" stage and re-engage them via Braze with a targeted message featuring prize highlights.
Braze → Amplitude (Optional): Campaign Engagement Streaming
You can stream message-level engagement data — such as opens, clicks, deliveries, and conversions — from Braze into Amplitude. This enables:
- Funnel views that include marketing touches
- Correlation analysis between messages and supporter actions
- Segmentation based on message responsiveness
- Insights into how messaging drives downstream conversion or retention
Use Case Example:
Track how a Braze push campaign impacted Purchase Completed events using a combined Amplitude funnel view.
How the Connection Works
Amplitude → Braze
- Uses Amplitude Cohort Sync
- Amplitude sends cohorts to Braze via Braze’s REST API
- Setup guide: Amplitude → Braze Cohort Sync
Braze → Amplitude (Optional)
- Uses Braze Currents to stream data into Amplitude
- Engagement events are sent using Braze’s real-time data pipeline
- Setup guide: Braze Currents → Amplitude
Setup Requirements
- API keys and REST endpoints for both tools
- Admin access and permission configuration
- Setup typically managed by the marketing or data team
Common Use Cases
| Use Case | Description |
|---|---|
| Behaviour-Based Targeting | Target a cohort of players who added a product but didn’t purchase within 24 hours using a Braze re-engagement message. |
| Loyalty Reactivation | Identify subscribers whose recurring payments failed more than once. Send a win-back campaign via Braze. |
| Campaign Performance Feedback | Stream message opens and clicks from Braze into Amplitude. Evaluate if campaigns led to conversions or subscription recovery. |
Things to Know
- Jumbo does not configure or manage this integration
- Your Amplitude and Braze success teams are best placed to guide setup
- Jumbo can assist with:
- Verifying that JLP events are correctly flowing to both tools
- Troubleshooting event structure or cohort logic
- This integration performs best when JLP is already streaming events into both tools via Segment
Summary
| Feature | Description |
|---|---|
| Managed By | Your Braze and Amplitude administrators |
| Jumbo’s Role | Troubleshooting and event-level context support |
| Key Benefit | Use behavioural insights to trigger campaigns, and feed Braze results back |
| Data Flow | Amplitude → Braze (cohorts), Braze → Amplitude (engagement, optional) |
| Use Cases | Funnel re-engagement, lifecycle targeting, campaign outcome analytics |
Need Support?
If you're interested in this integration and want to confirm that your JLP data is properly configured to support it, reach out to your Jumbo Customer Success Manager. We'll help validate your data foundation and assist with troubleshooting where needed.
For detailed setup instructions, please contact your Amplitude and Braze support teams.