Improved control over communication preferences

We have improved how partners manage communication preferences to help reduce duplicate messages, unnecessary costs, and supporter frustration.

Some partners have identified cases where supporters hold multiple customer records with the same phone number but different email addresses. When communications are sent, this can result in the same person receiving duplicate SMS or emails. 

What has changed

We have introduced a new Bulk Importer file type called Communication Preferences Update.

This new file type allows admin operators to bulk update communication preferences for existing customers by supplying only the fields that need to be changed. It is designed specifically to help partners quickly manage and correct communication settings without re importing full customer records.

To provide clearer distinction between use cases, the existing Bulk Importer file type Communication Preferences has been renamed to Communication Preferences Migration. This file type should now be used only when importing communication preferences from external customer data platforms.

Why this matters

These improvements have enabled partners to:

• Reduce duplicate SMS and email sends
• Lower communication costs
• Improve supporter experience by avoiding repeated messages
• More easily manage communication preferences at scale
   

Communication preferences fields

The Communication Preferences Update file supports lottery based communication subscriptions across the following channels:

• Email
• Phone
• SMS
• Push notifications
• Mail
• Web push

Each record is matched using the existing customer identifiers already stored in the Jumbo platform, ensuring updates are applied accurately and safely.

What partners need to do

Partners experiencing duplicate communications can now use the Communication Preferences Update bulk importer to adjust supporter preferences without impacting other customer data.

If you need support preparing your file or understanding which importer to use, please reach out to your Jumbo support contact.

Example CSV file fields