Jumbo Lottery Platform (JLP) supports different recurring purchase models to help you shape how your customers stay engaged with your lottery. Each model is designed for a slightly different player behaviour and operational setup.
This article explains how each option works, and when you might choose one over another.
1. AutoPlay
How it works
AutoPlay purchases are triggered by draw dates. Once a customer opts in, they automatically receive tickets every time a new draw is created for that lottery product (i.e Prize Home vs Car lottery).
What this means for players
- They don’t need to take any action once enrolled
- They are entered into every eligible draw automatically
- Their purchase timing aligns with your lottery schedule
Best suited for
- Lotteries with regular, high-cadence draws
- Programs where consistent participation in every draw is the goal
- Campaigns focused on maximising draw-by-draw engagement
Key consideration
- AutoPlay is tied directly to draw frequency, so any changes to draw scheduling will impact purchase behaviour.
2. Subscription
How it works
Subscriptions are based on a customer’s anniversary date (e.g. the date they first signed up). Tickets are automatically purchased on the same date each month (or defined billing cycle which include daily and weekly).
What this means for players
- Purchases happen on a predictable, personal schedule
- It feels similar to other subscription services (e.g. streaming, memberships)
- They are not tied to specific draw dates
Best suited for
- Building steady, recurring revenue
- Creating a habitual subscription experience for players
- Lotteries where flexibility between draw timing and billing is needed
Key consideration
- Subscription purchases may not always align perfectly with draw dates, so ticket allocation logic needs to be clear.
3. None (No Recurring Purchase)
How it works
Customers can only make one-off purchases. There is no option for automatic or recurring ticket purchases.
What this means for players
- Full control over each purchase
- No ongoing commitment
- They must return manually for each draw
Best suited for
- Lotteries not ready to introduce recurring programs
- Campaigns focused on one-off promotions or seasonal activity
- Early-stage programs testing player engagement
Key consideration
- Without recurring options, retention relies heavily on marketing and re-engagement efforts.
Choosing the Right Model
Each option supports a different strategy:
- AutoPlay → Maximise participation in every draw
- Subscription → Build predictable, recurring revenue
- None → Maintain flexibility with one-off purchases
How this fits into your broader strategy
Recurring purchase models are a key lever in driving:
- Player retention
- Lifetime value
- Revenue predictability
As part of your success planning, your Customer Success Manager can help you:
- Select the right model for your lottery structure
- Align it with your growth goals
- Optimise performance over time
This ensures your setup isn’t just functional - but actively supporting your long-term success on the platform.