The Jumbo Lottery Platform now fires a Segment event when a supporter's default payment card is due to expire the following calendar month, giving operators a reliable trigger for proactive card update campaigns.
Why this matters
Expired payment cards are one of the most common causes of failed recurring purchases. Previously, there was no automated signal to help operators reach supporters before their card expired. This new event gives your marketing tools everything they need to send a timely nudge, helping supporters keep their subscriptions active and reducing involuntary churn.
What's new
Default Fund Expiring Segment event
When a recurring purchase is processed, the platform now checks whether the supporter's default payment card expires in the next calendar month. If it does, a Default Fund Expiring Segment track event is fired automatically.
The event payload includes:
card_number— the supporter's obfuscated card number (e.g. last four digits)fund_encoded_id— a unique identifier for the card on file
This gives your connected marketing tools enough context to personalise a message along the lines of: "Your card ending in XXXX is expiring soon. Please update your card to ensure your subscription stays active."
Note: Expiry month and year are intentionally excluded from the event payload. Campaigns should be based on the "expiring soon" signal only. This limits the volume of sensitive data points held in third-party tools.
Deduplication built in
If a supporter has multiple recurring purchases processed on the same day using the same card, only the first will trigger the Segment event. Subsequent purchases for the same card are suppressed automatically, so your marketing tools won't receive duplicate signals for the same supporter.
Failures are handled gracefully
If the Segment event fails to dispatch for any reason, the recurring purchase is not affected. Errors are caught silently and logged internally, so there is no risk of a Segment outage interrupting your supporters' subscriptions.
Who this impacts
This event is relevant to any operator using Segment to power marketing automation around subscription retention. If you have a connected tool such as Braze configured to listen for Segment events, you can use Default Fund Expiring to build or extend a card expiry re-engagement flow.
Note: This event only fires for recurring purchases where the supporter's default fund is a credit or debit card. One-off manual purchases are not in scope.