The Intelligence Suite on Braze helps you automate decision-making with data-based insights. From delivery time to multivariate testing, brands can use these tools and features to create dynamic, cross-channel experiences that optimise at scale.
| Article | Description |
| Intelligent Channel | A filter that selects the portion of your audience for whom the selected messaging channel is their “best” channel whether it’s Email, Web Push, or Mobile Push (which includes any available mobile OS or device) as a channel. |
| Intelligent Selection | A feature that analyzes the performance of a recurring campaign or Canvas twice a day and automatically adjusts the percentage of users that receive each message variant. |
| Intelligent Timing | Use Intelligent Timing (previously Intelligent Delivery) to deliver your message to each user at the time which Braze determines that an individual is most likely to engage. |
| Multivariate & A/B Testing | An A/B test is an experiment that compares users’ responses to multiple versions of the same marketing campaign. This can be quickly utilised using the Intelligent Selection feature. |