Helpful articles and links to the Braze User Guide and resources to help you create and use segments on Braze.
| Article | Description |
| Segmentation Liquid LAB course | Learn why you need to create segments and how. |
| Creating a Segment | Steps of creating a segment. |
| Segmentation Filters | How to filter your target audience. |
| Segment Funnels | How to use Segment Funnels, best practices, and some example use cases. |
| Segmentation Logic With And/Or | When to use AND or OR or both |
Other Useful Information On Segments:
- Segment stats are calculated based on a random sample with a 95% confidence interval that the result is within +/- 1%. The larger your user base is, the more likely it is that the size of your segment is a rough estimate. To calculate the exact number of users in your segment, without any rounding, click Calculate Exact Statistics on the Segment Details page.
- Targeting Using Filters (And/Or) – keep a lookout when layering multiple filters on top of each other. The And/Or logic can get confusing. In general, if you want to include segments use OR. If you want to exclude segments use AND. Excluding is a negative of “does not equal.” We need to use ANDs so that the logic goes through each rule against the user, whereas in the OR negative logic, once one rule is matched, it includes the user no matter the other rules.
TIP: When setting the filter, review your numbers to confirm if the total users to be captured is smaller or larger than what you expect.