Creating Campaigns On Braze

    If you want to engage with your users with a single message step, you can send them a campaign using any supported Messaging Channels

     

    Article Description
    Campaign Setup LAB course Learn how to set up, launch, and measure the success of your customer journeys using campaigns.
    Campaigns Learn about how to build, organise and schedule your campaigns
    Campaign FAQs Tips and troubleshooting

    Communication Preferences and Subscription Groups

    When creating a campaign of any kind, remember to add a segment to your delivery audience which checks that their communication_preferences custom attribute shows that they have opted into receiving messages of that kind.

    If Amplitude is available to your organisation, you can check it for a full list of communication_preferences values.

    Please note that customer communication preferences are managed via the Powered by Jumbo platform, not Braze. Communication preferences in PBJ should always be the source of truth. These values can be seen in Braze as the communication_preferences custom attribute.

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