Braze’s Connected Content feature allows you to insert any information accessible via API directly into messages you send to users. Connected Content allows for pulling content either directly from your web server or from publicly accessible APIs.
| Article | Description |
| Connected Content LAB course | Leverage both public and private APIs to pull relevant information into your messaging. |
| Making an API Call | How to retrieve content from a web server |
| Aborting Messages | How to abort messages with conditionals using Liquid |
Because Connected Content relies on receiving data from APIs, there is the possibility that an API is intermittently unavailable while Braze makes the call.
In this case, Braze supports retry logic to re-attempt the request. To enable retries, add :retry in the Connected Content call. It’s not available for In-App Messages. For more information, see Connected Content Retries.