Update Released : July 2023
At Jumbo Interactive, safeguarding our users' accounts is paramount. That's why we've implemented a robust security measure by integrating Cloudflare to verify compromised accounts before allowing purchases. This proactive approach not only enhances security but also ensures a seamless user experience.
Key Implementation:
Upon detection of compromised credentials, users are prompted to verify their identity before proceeding with purchases. This extra layer of security helps prevent unauthorised access and protects users' sensitive information from potential threats.
Exceeding Expectations:
Our goal was to encourage at least 72% of users with compromised credentials to reset their passwords and continue their user journey. We're thrilled to announce that we've surpassed this target, achieving an impressive 85% conversion rate. This outcome underscores the effectiveness of our approach and highlights our commitment to user security.
Continuous Monitoring:
While we've achieved remarkable success with our Cloudflare integration, we understand the importance of ongoing monitoring. We'll continue to assess the conversion rate over time to ensure its stability. Despite the technical similarities to the regular password reset flow, the different trigger warrants careful observation to identify any potential fluctuations.
Lessons Learned:
The higher conversion rate observed with the Cloudflare integration offers valuable insights. As we analyse the data and gather feedback, we're poised to uncover key learnings that can inform future security measures and enhance the overall user experience. This ongoing process of evaluation and refinement is essential in our quest to provide a secure and user-friendly platform.
Moving Forward:
At Jumbo Interactive, we remain committed to staying at the forefront of security innovation. By leveraging technologies like Cloudflare and actively monitoring their impact, we're dedicated to upholding the trust and confidence of our users.
Please contact our support team by submitting a request for further information.