Update Released : July 2023
At Jumbo Interactive, we're driving significant improvements in organic traffic through targeted SEO strategies, fuelled by session attribution data in JL (Jumbo Interactive).
Performance Highlights:
- Pre-SEO, organic search traffic averaged 2.82%, and organic search first sales stood at 22.95%.
- Currently, organic search traffic has reached 6.18%, nearing our target of 7.82%. Additionally, organic search first sales have exceeded expectations, soaring to 32.19% against a target of 27.95%.
Key Insights:
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Progressive Growth: While organic traffic hasn't yet met our target, our steady increase demonstrates positive momentum. Exceeding expectations in organic search first sales underscores the effectiveness of our SEO initiatives.
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Data-Driven Optimisation: Integration of session attribution data empowers us to refine SEO strategies based on user behaviour insights, driving more impactful campaigns.
Next Steps:
- Fine-tune SEO strategies using insights from session attribution data.
- Implement targeted campaigns to further boost organic traffic.
- Enhance user experience and content relevance for improved conversion rates.
Continued Optimisation:
At Jumbo Interactive, we're dedicated to sustaining organic growth through ongoing optimisation efforts. By leveraging session attribution data, we're poised to achieve even greater success in our SEO endeavours.
If you have any further questions or need further information please feel free to reach out to our support team by submitting a request.