Update Released : June 2023
At Jumbo, we're committed to staying ahead of the curve and embracing advancements in analytics technology. With Google discontinuing the old version of Google Analytics, we've successfully migrated all our clients' marketing teams to GA4. While this transition marks a significant milestone, it's important to understand its implications and the adjustments we've made to ensure a seamless experience for our clients.
GA4 Migration Overview:
- In response to Google's discontinuation of the old version of Google Analytics, we've migrated all marketing teams of JLP clients to GA4. This transition aligns with our commitment to leveraging cutting-edge analytics tools to drive insights and enhance performance.
Impact on Inflight Bets:
- As part of the migration process, some inflight bets required an additional two weeks to complete. This extension mirrors the cooldown time previously observed during cycles. While this adjustment may have caused slight delays, it was necessary to ensure the accuracy and integrity of our analytics data within the new GA4 framework.
Adapting to Change:
- Change is inevitable, but it also presents opportunities for growth and improvement. At JLP, we've embraced the GA4 migration as an opportunity to enhance our analytics capabilities and provide even greater value to our clients.
Next Steps:
- Moving forward, we're dedicated to maximising the potential of GA4 and leveraging its advanced features to drive actionable insights and optimise marketing strategies. Our team remains committed to supporting our clients every step of the way as we navigate this transition together.
Continuous Support:
- As always, our dedicated team is here to address any questions or concerns you may have regarding the GA4 migration or its impact on your campaigns. Your success is our priority, and we're here to ensure a smooth transition and continued success in your marketing endeavours.
Conclusion:
The GA4 migration represents a pivotal moment in our journey towards data-driven decision-making and performance excellence. By embracing change and leveraging the latest analytics technology, we're poised to unlock new opportunities and achieve greater success for our clients.
We are committed to continually improving our product and support, and value your feedback. If you have any questions or suggestions about this update, please don't hesitate to contact us by emailing support@poweredbyjumbo.com.